At The JAM, we know that you want to own and operate a profitable and sustainable photography studio. In order to do that, you need assistance to develop sound business, marketing and sales plans. The problem has been finding accomplished mentors to help you develop the skills and confidence necessary to thrive. Without this leadership and guidance, you feel like you are alone and merely surviving. You do not feel like you are maximizing your true potential or reaching your goals. We believe you deserve to be rewarded both financially and personally, for your photography. We understand the fear and doubt that blocks you from charging what you are worth and the amount of time it requires to develop consistent business practices that will put you on the path to success. With decades of consistent profitability and being counted in the top 1% of professional photography studios in the country, Jeff and Mary bring decades of knowledge to fellow photographers and help them unlock their true potential and provide them with all of the tools needed to reach their goals.

Selected Topics We Will Cover

  • Marketing: The world of marketing and how to get your message in front of photography clients is a deep subject with a lot of layers in its approach. During your year with The Jam, we spend a lot of time developing your marketing skills to grow your sales funnel and keep you busy year round. We will teach you how to utlize several different types of marketing techniques: Partnership, Charitable, Milestone, Drip Campaign and Drumbeat Marketing are all concepts we explores and illustrate how to execute for the benefit of your bottom line!

  • Pricing: One of the most understood segments of industry seems to be pricing. It is an important part of our studios as it can drive our profit margin and create a tangible benefit to all of our efforts. Pricing is an important aspect of your time with The Jam. We spend several full sessions illustrating the techniques that will make sense to you and drive you own personal value.

  • Sales: Sales….the dirty word that no one wants to talk about….except Jeff and Mary! We love sales! Sales allows us to provide for our family, our staff, and our decision to be image makers as our profession. Over the course of 1 year, we will help you master your Sales Plan, Design Consult, Product lines and Categories, Photographing for the sales, Sales Session objectives, Installation and Delivery and much more!

  • Workflow: Often since we LOVE what we do, we also create a sense of control. Control over EVERYTHING! Too much in fact! We encourage and help you develop a solid workflow that speaks to your strengths and helps you to consider outsourcing when appropriate. This segment of The Jam will help you buy back some of your time so you can shoot more sessions, network your studio and spend more time with your friends and family.

  • Branding: Your brand is your promise in your community. What people say ABOUT you. We are big believers in the importance of brand development and creating the brand space in which you desire your studio to live. During several Jam Sessions we drill down and focus on your finding your brand and bringing it to your market for the maximum amount of success.

  • Personal Development: Growth is required. We cannot simply just do what we’ve always done to move the goals ahead. We are big proponents of stretching to be better! We cover Language, Artist Rapport, Psychology of Fear, Mindshift, the dangers of Procrastination, Perfection and Comparison and Personal Projects during your time with The Jam. We will not just teach you to step outside your comfort zone, but we will help you jump into the best year ever!

The Investment

The JAM is a 12-month commitment to success and profitability.

This membership is a small community learning environment that will give every member the opportunity to grow their business, rid their lives of fear, master time management skills, access to accountability partners and detailed learning from two of the industry's most successful business owners.

Included:

  • A personal call with Jeff and/or Mary 
  • Access to your learning community's private Facebook group that will remain live as long as you all want to use it
  • Monthly Live Zoom Calls with Jeff and Mary and your learning community
  • All Calls will be recorded and accessible via your password on The JAM website for the entire 12 months of learning
  • Mary and Jeff will add lots of LIVE bonus content on The JAM website, as well as special guest star appearances!

Investment:  $299.00 per month

(12-month minimum commitment)